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360 deals Archives - Randy Z: Creative Strategist & Producer
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360 deals

There’s no money selling music

One of the first conversations I ever had with TC (circa 2007/2008), before she came on board as Publicity Strategist for AG One, was about the direction of music sales. We were at Florentines -- one of the teams favorite local Fullerton jump offs -- and in the midst of all the commotion from dancing bodies to a crowded bar, we were sitting behind DJ Roial 1's booth and started talking about how record labels who expect to sustain financially in the next 5 years cannot continue to be reliant on revenue generated from music sales. I told TC that within 5 years iTunes would no longer...

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